HubSpot vs Pipedrive: which is better for agencies?
Last updated 2026-06-30 · all comparisons · all rankings
HubSpot wins for agencies wanting marketing, sales and service in one place; Pipedrive wins for a simple, affordable pipeline the team will actually keep updated. Choose HubSpot for breadth, Pipedrive for a focused new-business CRM.
Side-by-side specs
| HubSpot | Pipedrive | |
|---|---|---|
| Index Score | ✓ 89/100 | 83/100 |
| Ease of use | 8.2/10 | ✓ 9.0/10 |
| Price from | Free, then $15/seat/mo | ✓ from $14/seat/mo |
| Free plan | ✓ Yes | No |
| Pricing | Free CRM + paid hubs | From $14/seat/mo |
| Agency fit | Agency partner program | Visual sales pipeline |
| Client portal | Yes | Yes |
| White-label | ✓ Yes | No |
| Automation & workflows | ✓ Yes | No |
| Integrations | ✓ Yes | No |
| API & Zapier | Yes | Yes |
Round by round
FAQ
Is HubSpot better than Pipedrive?
HubSpot wins for agencies wanting marketing, sales and service in one place; Pipedrive wins for a simple, affordable pipeline the team will actually keep updated. Choose HubSpot for breadth, Pipedrive for a focused new-business CRM.
HubSpot vs Pipedrive: which is cheaper?
Pipedrive is cheaper to start, from from $14/seat/mo versus Free, then $15/seat/mo. Remember to multiply per-seat pricing by your team size.
HubSpot vs Pipedrive: which is easier to use?
Pipedrive scored higher on ease of use in our assessment (9.0 vs 8.2 out of 10), meaning a lean team gets productive on it faster.
Which is better for a growing agency, HubSpot or Pipedrive?
HubSpot wins for agencies wanting marketing, sales and service in one place; Pipedrive wins for a simple, affordable pipeline the team will actually keep updated. Choose HubSpot for breadth, Pipedrive for a focused new-business CRM. Before committing, compare the total cost at your expected team and client count, then test the winning workflow during a trial.
Can I try HubSpot and Pipedrive before choosing?
Trial and free-plan availability changes over time, so check each vendor's current offer. Use the same real agency workflow in both tools and compare setup time, team adoption and the features you would actually pay for.