HubSpot vs Pipedrive: which is better for agencies?
Last updated 2026-06-30 · all comparisons · all rankings
HubSpot wins for agencies wanting marketing, sales and service in one place; Pipedrive wins for a simple, affordable pipeline the team will actually keep updated. Choose HubSpot for breadth, Pipedrive for a focused new-business CRM.
Side-by-side specs
| HubSpot | Pipedrive | |
|---|---|---|
| Index Score | ✓ 89/100 | 83/100 |
| Ease of use | 8.2/10 | ✓ 9.0/10 |
| Price from | Free, then $15/seat/mo | ✓ from $14/seat/mo |
| Free plan | ✓ Yes | No |
| Pricing | Free CRM + paid hubs | From $14/seat/mo |
| Agency fit | Agency partner program | Visual sales pipeline |
| Client portal | Yes | Yes |
| White-label | ✓ Yes | No |
| Automation & workflows | ✓ Yes | No |
| Integrations | ✓ Yes | No |
| API & Zapier | Yes | Yes |
Round by round
FAQ
Is HubSpot better than Pipedrive?
HubSpot wins for agencies wanting marketing, sales and service in one place; Pipedrive wins for a simple, affordable pipeline the team will actually keep updated. Choose HubSpot for breadth, Pipedrive for a focused new-business CRM.
HubSpot vs Pipedrive: which is cheaper?
Pipedrive is cheaper to start, from from $14/seat/mo versus Free, then $15/seat/mo. Remember to multiply per-seat pricing by your team size.
HubSpot vs Pipedrive: which is easier to use?
Pipedrive scored higher on ease of use in our assessment (9.0 vs 8.2 out of 10), meaning a lean team gets productive on it faster.